Business Development Glossary

Platform-Based Model

Definition: A digital or physical infrastructure that connects two or more interdependent groups, such as buyers and sellers, fostering direct transactions and interactions.
Why It Thrives in the UAE: The UAE’s status as a global business hub and its growing e-commerce industry make platforms essential for facilitating trade, logistics, and services.
Examples in the UAE:
- Noon.com: A leading e-commerce platform that connects vendors with a vast customer base across the GCC.
- Dubizzle: The UAE’s premier classified ads platform for buying and selling products, real estate, and vehicles.
- Careem: Operates as a ride-hailing and food delivery platform, linking drivers and restaurants to customers.
Key Benefits:
- Offers scalability by leveraging network effects.
- Reduces costs for businesses by eliminating intermediaries.
- Drives innovation by focusing on technology.