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Definition: The use of WhatsApp as a platform to connect with customers, share promotional content, and provide customer service, leveraging the app’s widespread usage in the UAE.

Definition: Adapting digital content to improve visibility in voice search results.

Definition: A form of paid advertising where the content matches the look, feel, and function of the platform on which it appears, providing a seamless user experience without being overly promotional.

Definition: A creative and unconventional marketing strategy that uses low-cost, high-impact tactics to grab attention and promote a brand, product, or service.

Definition: Strategies and tactics aimed at keeping existing customers engaged and loyal to a brand, ensuring repeat purchases and long-term relationships.

Definition: A marketing strategy that encourages users to share content with their networks, creating exponential growth in brand exposure through word-of-mouth and social media sharing.

Definition: A strategy that integrates multiple communication channels to provide a seamless and consistent customer experience, whether online or offline.

Definition: The process of improving the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Definition: The use of software and technology to automate repetitive marketing tasks, streamline workflows, and improve campaign efficiency across multiple channels.

Definition: A digital advertising strategy that targets users who have previously interacted with a brand’s website, app, or content, encouraging them to return and complete desired actions such as purchases.