Definition: A systematic process of evaluating competitors' strengths, weaknesses, strategies, and market positions to identify opportunities and threats.
Your Essential Guide to Business Development Terms and Concepts
Discover our Business Development Glossary, a comprehensive guide to the most essential and trending terms in the business world. From innovative business models to growth strategies and key frameworks, this glossary is tailored for professionals, entrepreneurs, and organizations in the UAE. Gain actionable insights to drive growth, build partnerships, and stay ahead in today’s dynamic business environment. Explore and leverage these terms to transform your business strategy.
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Definition: A systematic process of evaluating competitors' strengths, weaknesses, strategies, and market positions to identify opportunities and threats.
Definition: The total cost of acquiring a new customer, including marketing, sales, and operational expenses.
Definition: The integration of digital technologies into all areas of a business, fundamentally changing how organizations operate and deliver value...
Definition: A sales approach where businesses sell their products or services directly to customers, bypassing traditional intermediaries such as wholesalers...
Definition: A business model that enables buying and selling goods or services online through digital platforms, allowing companies to reach...
Definition: A brief and compelling summary of a business, product, or idea designed to quickly capture interest and communicate value...
Definition: A model where a business owner (franchisor) licenses their brand, operations, and rights to another party (franchisee) in exchange...
Definition: A business strategy where basic services are offered for free, and premium features are monetized through paid subscriptions or...
Definition: A creative and data-driven approach to rapidly growing a business, focusing on cost-effective strategies and experimentation to achieve scalability.
Definition: A strategic approach focused on nurturing and maximizing value from a company’s most important clients by building long-term relationships...
Definition: The process of attracting and converting potential customers (leads) into individuals or businesses interested in your products or services.
Definition: A plan that outlines the approach for entering a new market, including target audience identification, positioning, and resource allocation.
Definition: A concise presentation used by businesses and startups to showcase their ideas, products, or services to potential investors, clients,...
Definition: A digital or physical infrastructure that connects two or more interdependent groups, such as buyers and sellers, fostering direct...
Definition: The various sources from which a business earns income from selling goods or providing services.
Definition: The structured process of organizing and optimizing all stages of the sales journey, ensuring effective tracking, prioritization, and closing...
Definition: Collaborative arrangements between two or more businesses aimed at achieving mutually beneficial goals, such as expanding market reach, sharing...
Definition: A business model where customers pay a recurring fee, typically monthly or annually, to access a product or service.
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