Definition: A structured process that guides potential business clients from initial awareness to becoming loyal customers.
Discover our Business Development Glossary, a comprehensive guide to the most essential and trending terms in the business world. From innovative business models to growth strategies and key frameworks, this glossary is tailored for professionals, entrepreneurs, and organizations in the UAE. Gain actionable insights to drive growth, build partnerships, and stay ahead in today’s dynamic business environment. Explore and leverage these terms to transform your business strategy.
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Definition: A structured process that guides potential business clients from initial awareness to becoming loyal customers.
Definition: A framework that outlines how a business creates, delivers, and captures value, serving as a blueprint for its operations…
Definition: The process of creating or reshaping a company’s business model to deliver unique value, capture new markets, or optimize…
Definition: The ability of a business to grow and increase revenue without a corresponding rise in operational costs, ensuring long-term…
Definition: A sustainable business model focused on reducing waste and maximizing resource use by designing for reuse, repair, refurbishment, and…
Definition: A systematic process of evaluating competitors' strengths, weaknesses, strategies, and market positions to identify opportunities and threats.
Definition: The total cost of acquiring a new customer, including marketing, sales, and operational expenses.
Definition: The integration of digital technologies into all areas of a business, fundamentally changing how organizations operate and deliver value…
Definition: A sales approach where businesses sell their products or services directly to customers, bypassing traditional intermediaries such as wholesalers…
Definition: A business model that enables buying and selling goods or services online through digital platforms, allowing companies to reach…
Definition: A brief and compelling summary of a business, product, or idea designed to quickly capture interest and communicate value…
Definition: A model where a business owner (franchisor) licenses their brand, operations, and rights to another party (franchisee) in exchange…
Definition: A business strategy where basic services are offered for free, and premium features are monetized through paid subscriptions or…
Definition: A creative and data-driven approach to rapidly growing a business, focusing on cost-effective strategies and experimentation to achieve scalability.
Definition: A strategic approach focused on nurturing and maximizing value from a company’s most important clients by building long-term relationships…
Definition: The process of attracting and converting potential customers (leads) into individuals or businesses interested in your products or services.
Definition: A plan that outlines the approach for entering a new market, including target audience identification, positioning, and resource allocation.
Definition: A concise presentation used by businesses and startups to showcase their ideas, products, or services to potential investors, clients,…