Business Development Glossary

Definition: A framework that outlines how a business creates, delivers, and captures value, serving as a blueprint for its operations and revenue generation.

Definition: A concise presentation used by businesses and startups to showcase their ideas, products, or services to potential investors, clients, or partners.

Definition: A strategic approach focused on nurturing and maximizing value from a company’s most important clients by building long-term relationships and tailored solutions.

Definition: The ability of a business to grow and increase revenue without a corresponding rise in operational costs, ensuring long-term sustainability.

Definition: The various sources from which a business earns income from selling goods or providing services.

Definition: The process of attracting and converting potential customers (leads) into individuals or businesses interested in your products or services.

Definition: A clear statement that outlines the unique benefits and value a product or service delivers to its customers, explaining why it is better than competitors.

Definition: The total cost of acquiring a new customer, including marketing, sales, and operational expenses.

Definition: The integration of digital technologies into all areas of a business, fundamentally changing how organizations operate and deliver value to customers.

Definition: A systematic process of evaluating competitors’ strengths, weaknesses, strategies, and market positions to identify opportunities and threats.