Marketing Glossary

Guerrilla Marketing

Definition: A creative and unconventional marketing strategy that uses low-cost, high-impact tactics to grab attention and promote a brand, product, or service.
Key Components:
1. Creativity: Using out-of-the-box ideas to stand out in a crowded market.
2. Public Spaces: Leveraging high-traffic areas like streets, malls, or events for campaigns.
3. Surprise Factor: Captivating the audience with unexpected or interactive elements.
4. Viral Potential: Designing campaigns that encourage sharing on social media.
5. Cost-Effectiveness: Achieving maximum impact with minimal expenditure.
Steps to Implement:
1. Identify your target audience and the environments they frequent.
2. Brainstorm unique ideas that align with your brand identity and objectives.
3. Plan logistics to ensure seamless execution of the campaign.
4. Document and share the campaign through social media and press coverage.
5. Monitor audience reactions and measure the campaign’s impact.
Benefits:
- High Visibility: Captures attention in unconventional and memorable ways.
- Cost-Effective: Achieves significant exposure without large budgets.
- Strengthened Brand Identity: Reinforces the brand as innovative and bold.
- Increased Engagement: Encourages direct interaction with the audience.