Definition: A performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic, leads, or sales through their promotional efforts.
Navigating Marketing Terms Made Simple
Explore our Marketing Glossary, a comprehensive resource designed to simplify the most essential and trending marketing terms. Whether you’re looking to master digital strategies, understand SEO, or implement social media campaigns, this glossary provides clear definitions and actionable insights tailored to marketers and businesses in the UAE. Elevate your marketing efforts with this go-to guide for driving growth, engagement, and innovation.
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Definition: The strategic process of creating a unique and favorable perception of a brand in the minds of the target…
Definition: A strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a target audience…
Definition: The process of improving the percentage of website visitors who complete a desired action, such as making a purchase,…
Definition: Strategies and tactics aimed at keeping existing customers engaged and loyal to a brand, ensuring repeat purchases and long-term…
Definition: A digital marketing strategy that uses email to connect with potential and existing customers, promoting products, services, or events…
Definition: A creative and unconventional marketing strategy that uses low-cost, high-impact tactics to grab attention and promote a brand, product,…
A strategy where brands collaborate with social media influencers to promote their products or services to the influencer’s audience.
Definition: The use of software and technology to automate repetitive marketing tasks, streamline workflows, and improve campaign efficiency across multiple…
Definition: A form of paid advertising where the content matches the look, feel, and function of the platform on which…
Definition: A strategy that integrates multiple communication channels to provide a seamless and consistent customer experience, whether online or offline.
Definition: A digital advertising model where advertisers pay a fee each time their ad is clicked, driving traffic to their…
Definition: A digital advertising strategy that targets users who have previously interacted with a brand’s website, app, or content, encouraging…
Definition: A digital marketing strategy that promotes websites by increasing their visibility in search engine results through paid advertising and…
Definition: A digital marketing strategy focused on improving a website’s visibility on search engine results pages (SERPs) to drive organic…
Definition: The use of social media platforms to promote a brand, engage with audiences, and drive business growth through targeted…
Definition: A marketing strategy that encourages users to share content with their networks, creating exponential growth in brand exposure through…
Definition: Adapting digital content to improve visibility in voice search results.