Business Development Glossary

Subscription-Based Model

Definition: A recurring revenue model where customers pay periodically (e.g., monthly, annually) for continued access to a product or service. It ensures consistent cash flow and fosters customer loyalty.
Why It’s Trending in the UAE: The region’s focus on convenience, digitization, and premium experiences has made this model highly popular. Many businesses leverage it to offer value-added services.
Examples in the UAE:
- Anghami: The leading music streaming platform in the MENA region offers ad-free listening and exclusive content through subscriptions.
- Careem: Provides subscription plans like Careem Plus, which include benefits for ride-hailing, food delivery, and grocery services.
- OSN+: Delivers on-demand streaming with exclusive regional and international content.
Key Benefits:
- Predictable revenue for businesses.
- Builds long-term relationships with customers.
- Encourages upselling through tiered pricing.